Getting Your Resturant Known by More
Due to the recession, the business sector of resturant is facing great challenges in surviving the tough time as people are cutting their expense greatly and eat out less.
The competition of offering bargain deals to the customers between different resturant is getting increasingly fierce. One could find a whole range of discount vochure online or distributed to their mailbox. Travelers could see promotional codes for meals in their destination when they are buying train tickets or air tickets.
However, there are many other effective approaches beside price cut to attract the eyeball of people. For example, getting onto the top of the loacal “Tourists’ Guide”, having a makeup artist business cards sent around in the neighbourhood, bringing characteristic shows into dinning time. And there are much more to do.
Depending on different budget plan, different resturants could take different integrated marketing campain to convey their brand image and build up reputation in the field. The very first thing business owners should do is to figure out which approach will attract their target customers most. For example, if they are targeting the local segment, it should be more about the local needs and creation of a sence of belonging as well as customer loyalty. Then, getting onto the magazine covers of “Time Out” wouldn’t be the most cost-effective way.
Getting some professional advice by marketing experts could be of great help for one to operate a successful unique restaurant in the long term.
China Under Pressure
EU leaders have implored the Chinese Prime Minister to avoid a currency war that could sink the fragile recovery.
According to the European Central Bank Governor, it is said that Chinese Prime Minister Wen Jiabao had not delivered on a promise in June to scrap a peg to the dollar Jean-Claude Trichet. Mr Wen was told of Europe’s frustration of the trend towards protectionism at a meeting before EU/China summit in Brussels.
Trichet Warns States over Fiscal Reforms
Eurozone governments have been warned bluntly by the ECB that it will sound the alarm if they fail to agree reforms to Europ’s monetary union tough enough to prevent a future Greece-style crisis.
EU members are now divided over the criteria for assessing fiscal plans and competitiveness as well as the severity of sanctions. But there was hope that the differences could be narrowed.
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