Text Ads or Advertising Banners?

May 26, 2010 by admin · Leave a Comment
Filed under: Featured

Recently, there is a lot of debate concerning the topic of which form of online marketing is better, text ads or advertising banners. In reality, different kinds of marketing approach has their own advantages and disadvantages. Depending on the nature of the business, the best marketing solution varies.
When deciding which form of online advertising approach to take, people have to assess their products or service as well as their own budget. Are you currently searching fo rthe best service that will best meet your needs? Here is a list comparing the pros and cons of both approaches, that might be helpful.
Text advertising refers to a way of online advertising in which a line of text is backed up by a hyperlink and when clicked on will take a potential customer directly to your web site. Generally speaking, text advertising works better for products that are more of a service like insurance, health care, financial advice, etc. This marketing approach could be great as they are generally lower in cost and they are simple for most web sites to accept. However, text advertisements are sometimes just too simple. For certain products, they are not able to give enough description to make a potential customer want to click on the text.
Banner ad advertising on the other hand refers to ads that are not in text. They can be placed at various points on a web page. These ads are good as they create branding through name and logo recognition. They add visuals to the content of the web page, which provide much more information about a product than just a line of text. But, banner ads are blatantly advertisements and many web surfers have already trained themselves to block out this form of advertising.

Tags: Advertising Banners, Text Ads